Alok Shrestha realiza una estancia en Grupo BISITE para finalizar su investigación y su tesis de graduación en el Instituto de Tecnología de Osaka.

El trabajo de Alok explora cómo utilizar un dispositivo transparente de realidad aumentada (HMD) que pueda estimar la mirada del usuario para mostrarle anuncios personalizados basados en sus intereses inconscientes.

Alok Shrestha

Juan Manuel Corchado, Alok Shrestha y Raúl Gracía en los laboratorios del grupo BISITE

 

Alok clasifica los intereses en conscientes, preconscientes e inconscientes, y su objetivo es captar los intereses en el nivel inconsciente, que son difíciles de obtener, pero tienen un alto potencial de compromiso y satisfacción. Alok realiza dos experimentos con sujetos que utilizan el HMD y ven diferentes anuncios en una pantalla, y calcula un índice de interés para cada anuncio y sujeto basándose en la información dinámica y estática de su comportamiento de la mirada. Asimismo, descubre una correlación positiva entre el índice de interés y las preferencias de los sujetos por el interés consciente y preconsciente,

Este trabajo es un ejemplo de la investigación innovadora e interdisciplinar que se lleva a cabo en el Grupo de Investigación BISITE, donde tecnologías emergentes como la realidad aumentada se combinan con conocimientos sobre psicología y marketing para crear experiencias únicas e impactantes para los usuarios.

Escrito por Juan M. Corchado

Juan Manuel Corchado (15 May 1971, Salamanca, Spain) is Professor at the University of Salamanca. He has been Vice-Rector for Research from 2013 to 2017 and Director of the Science Park of the University of Salamanca. Elected as Dean of the Faculty of Science twice, he holds a PhD in Computer Science from the University of Salamanca and a PhD in Artificial Intelligence from the University of the West of Scotland. He leads the renowned BISITE (Bioinformatics, Intelligent Systems and Educational Technology) Research Group, created in 2000. Director of the IoT Digital Innovation Hub and President of the AIR Institute, J. M. Corchado is also Visiting Professor at the Osaka Institute of Technology since January 2015, Visiting Professor at the Universiti Malaysia Kelantan and Member of the Advisory Group on Online Terrorist Propaganda of the European Counter Terrorism Centre (EUROPOL). J. M. Corchado has been president of the IEEE Systems, Man and Cybernetics Society, and academic coordinator of the University Institute for Research in Art and Animation Technology at the University of Salamanca, as well as researcher at the Universities of Paisley (UK), Vigo (Spain) and the Plymouth Marine Laboratory (UK). He currently combines all his activity with the direction of Master programmes in Security, Digital Animation, Mobile Telephony, Information Systems Management, Internet of Things, Social Media, 3D Design and Printing, Blockchain, Z System, Industry 4.0, Agile Project Management, and Smart Cities & Intelligent Buildings, at the University of Salamanca and his work as editor-in-chief of the journals ADCAIJ (Advances in Distributed Computing and Artificial Intelligence Journal), OJCST (Oriental Journal of Computer Science and Technology) or Electronics MDPI (Computer Science & Engineering section). J. M. Corchado mainly works on projects related to Artificial Intelligence, Machine Learning, Blockchain, IoT, Fog Computing, Edge Computing, Smart Cities, Smart Grids and Sentiment Analysis. He has recently been included in the board of trustees of the AstraZeneca Foundation, along with other health professionals and researchers recognised for bringing scientific knowledge closer to society.